As we enter September, a long-held tradition that is deeply tied to many in America returns.
That’s right- football season is back!
With the NFL in pre-season games leading up to the Season Opener featuring the Chicago Bears at home against the Green Bay Packers, we know that football fans all over the world are looking forward to tuning in to see their favorite teams play. This made us think… what is it about the NFL that keeps people coming back year after year? How is the NFL harnessing that anticipation and banking on repeat customers to be drawn in for viewership, merchandising and attendance? Is it the pigskin? Perhaps the spirit of competition. People like to see big plays and lots of points scored. Maybe it is the star athletes or even an opportunity to cheer on the home team. Whatever “it” is…they are doing it right. The NFL is big business.
In the event industry, we are extremely intrigued by this question. After all, we share many of the same goals with our customers that the NFL does with theirs. We are looking for long-term customers that will want to repeat their party year after year. We want them to have successful parties that increase in attendance. We want action and we want our client’s to score! Whether it is a customer appreciation party, a launch party – or even a holiday reward party, we want to see smiling, happy faces in attendance and winning experiences delivered.
What can we learn from the NFL’s incredible business model? Let’s start with building a loyal fan base. The NFL has some of the most die-hard fans. Fans in Philadelphia are passionate about their Eagles – while those in Pittsburgh use the “terrible towels” to show fan support for their Steelers. The New England Patriots have an extensive base, thanks largely to the dynasty they have built around Tom Brady and Bill Belichick. The Houston Texans are a passionate team, strengthened by their community support after the devastating effects of Hurricane Harvey ravaged the community. Many will likewise remember the full crowds and outpouring shown for the New Orleans Saints after Hurricane Katrina. Through strength, outstanding performance and communal spirit, the NFL has done an incredible job of building an audience that follows its teams year after year.
In the event business, we do not have the benefit of some of the tools at the NFL’s disposal. We can, however, deliver incredible, memorable performances. In so doing, you will develop your own fans- and they will want to book your services year over year. Event companies can also create a spirit of community by reaching out to non-profits and offering casino style parties as a form of entertainment at their events. People coming together to rally for a cause is a fundamental principle of the NFL. Giving back to the community is another one. An occasional donation to a non-profit goes a long way toward building relationships with your future fans.
Another way event professionals can learn from the NFL’s business model is to consider going “BIG”. Take our home team (and America’s Team), the Dallas Cowboys. Among the most storied and valuable franchises in the world, the Dallas Cowboys built a larger stadium to accommodate greater attendance. ATT Stadium is a sight to behold – it’s expansive and impressive. It features state-of-the art equipment, technology and communications. No detail was overlooked- there is art, viewing areas and concern for guest comfort throughout. The same approach was used in constructing the new U.S. Bank Stadium in Minnesota and Mercedes-Benz Stadium in Atlanta.
Those in the event industry should consider the same. Increase your inventory in anticipation of future business. Consider new technology- and embrace it. Look at your inventory and ensure that your presentation is stellar. Consider guest comfort above all else- and look to implement simple solutions that will go a long way to please your guests. Something as basic as comfortable seats can make a world of difference. Providing coasters for drinks or integrating a welcoming ambassador can set the tone with your clients that is inviting. Consider your presentation to be your stadium- and build it to accommodate your audience.
One of the greatest successes of the NFL is their prolific ability to license and sell their merchandise. Go to Lambeau Field in Green Bay, and you will find a sea of green jerseys being worn by “Cheeseheads”. Go to Kansas City’s Arrowhead Stadium, and you will not only hear the crowd roar – you will see the Chief’s arrowhead on everything from gloves to beanies. In Miami, the Dolphins’ signature colors can never be mistaken- the teal and orange stand out against the crowd. Visit nfl.com and you can buy shoes, shirts, jackets, hats, jerseys and more.
In our line of business, consider offering variances that will create mass appeal. Use different themes so each year the group experiences a different facet of your services. For example, we may host a traditional Las Vegas or Monte Carlo themed event one year, and then migrate to Harlem Nights, Roaring 20s, Speakeasy, Gatsby, western, modern or a futuristic theme for the next casino party. Is that any different than the NFL offering a new style of jersey to its customers each year? After all, guests want the “latest and greatest”. Be sure you are supplying that and advertising that to your customers.
We are looking forward to an amazing NFL Season and thank the NFL for providing inspiration for our informative blog. The NFL is an organization that is synonymous with the best of the best. Find your team and build a winning guest experience for your clients! Be your best so you can stand out among the rest!
For those that have been watching the resurgence of classic MTV programs…Jersey Shore Family Reunion and The Hills…you have undoubtedly seen the promos for the MTV Music Video Awards. This is the biggest ceremony for MTV and this year’s performers feature some of the most dynamic music talents in the world. From veteran performers like Taylor Swift and Missy Elliott to newcomers like Little Nas X and Billie Eilish, we expect this to be an incredible awards show. This then made us think about planning and what an integral role proper event promotion plays in that process and the success of your casino event.
In the case of MTV, they have put commercials and Breaking
News lead ins on their network for the past month or so. If you have watched an MTV program, you know
the VMAs are coming. MTV has also
strategically included press releases and scheduled exclusive premiere
performances to entice viewership. They
have also selected the effervescent Missy Elliott to receive their Video
Vanguard Award, the equivalent of a Lifetime Achievement award.
So how does this correlate to the party business? Well, specifically for the casino party business, we can relate. We encourage our clients to spread the word across multiple platforms to advertise their event. Granted, most of them do not have their own television network. But they do have other (here comes the pun), channels, that they can utilize to their benefit. This can include internet marketing, message boards, mailed invitations and group emails.
Another way a party planner can use some of the tricks of the trade is to have an exclusive element that adds intrigue to the party. This can be achieved in the theme, or by offering an award. Perhaps this is an opportunity for a product launch or to make an exciting announcement. Why not enhance that process by creating a veil of mystery? People are much more likely to devote their attention to something if they are intrigued. MTV is advertising an exclusive World Premiere for Taylor Swift. We know that Ms. Swift is an incredible performer (we are super-fans), we can’t wait to see this! After all, she brings “it” every time. Find your “it” and do the same.
One of the best ways to enhance attendance at an event is to
bring in a special guest. With the VMAs,
bringing in Missy Elliott will undoubtedly lead to a different viewership than
the people who are typically watching some of the regular programming like
Catfished or the Rob Dyrdek-hosted Ridiculousness. Now, MTV is more likely to attract a larger
cross-section of the population. Take Billie
Eilish, the newest phenom and youngest nominee at 17. Many of her fan base are considered Generation
Z. This generation was born while Missy
Elliott was producing hits like “One Minute Man” and “Work It.” By having the multi-generational viewership
appeal, MTV is betting on a huge audience.
This strategy can also be used at events. Select a speaker or guest that will appeal to
a cross section of the population.
One other observation we have made is that MTV has been relentless in their promotion. Despite having seen their commercials multiple times, we continue to see ads being run. If you consider the “Seven Times Rule”, which is a fundamental concept in marketing, then your target audience needs to see your advertisement/invitation seven times for it to be memorable. Social media has changed a lot of our perception- so it is important to remember to include a social media strategy across different platforms like Facebook, Twitter and Instagram.
We want you to experience success at your next event. The most well-thought out event can end in disaster if no one attends. Try some of these strategies when planning your next casino party, and let’s see if you can create a “winning” outcome by doing so!
Corporate party planning can be an underrated art. Consider that your typical party planner is working to create an experience that is entertaining, celebratory and commemorative. There are multiple, competing objectives to be met. Casino party rentals are one of the most popular forms of corporate party entertainment. With a casino event, attendees are often given a natural ice breaker that encourages interaction among guests. Instead of walking around mingling to cocktails, guests can instead interact with one another to the sights, sounds and thrills of Las Vegas-style entertainment.
When choosing this form of entertainment, an often-overlooked aspect is the appearance of the party. While there are many casino party operators in any metro area, there are usually only a select few that can provide the experience a typical party planner seeks. Unlike shopping for a product, you are not guaranteed the same result when shopping for services. It is important to know the difference.
Not all casino party operators are equal. In fact, the differences can be chasmic. For this reason, it is important to educate planners to avoid price comparison and instead focus on product comparison. Planners are encouraged to seek out the best value, not necessarily the best price.
One of the most important variables in the selection process should be the look of the experience. Did you know that there are variances in the appearance of casino party rentals? The differences can be extraordinary. Casino table games are often the first thing guests notice when they arrive to their party. There are traditional operators offering standard tables, usually with green felts, that have been in use for years. There are other operators who have unique tables that are updated. Different patterns, colors and designs may be used. These providers focus on the visual impact that the tables can have – seeing them more than just a piece of furniture, but instead as an extension of the party.
When planning your event, ask for photos. Review them carefully. Are they stock photos or are they representative of what you can expect to receive? Do the photos show the tables in full detail? Are the tables clean and neat in presentation? Are the tables that should be skirted (blackjack and/or roulette) skirted? Craps tables should be open and comprised of wood. Party rentals should never be placed upon another table (table top games) but should instead be free-standing. Do the rentals include seating? Are these the best option for your group?
Corporate party planners seek to create an experience that personifies the company’s reputation and core values. Don’t leave your party to chance – know before you book.
The House always wins- or so they say. It’s true- all table games are skewed in favor of the house. Players have long looked for the slightest advantage to gain over the “house” in casino play. Most have chosen the path of studying odds and refining their skills, while others have chosen a more nefarious route, cheating the casino. Popularized by the movie Ocean’s Eleven, and its follow-up Ocean’s Twelve, beating the house has become a full-on obsession for some. Here are a few of the more infamous schemes that innovated the way technology has evolved to respond to the ever-changing methods of cheating.
Roulette is a straight-forward game. The wheel spins, the ball is dropped by the dealer, and the ball randomly lands on a number between 00 and 36. Seems simple enough, right? Well, one Spaniard thought differently. After spending hours upon hours studying the results of a particular roulette wheel, Gonzalo Garcia-Pelayo used the data he collected to determine ball-landing probabilities. He developed an algorithm, and used this in Madrid to take the casinos for more than 600,000 euros in a single evening. Confident in his results, he made his way to Las Vegas in the 1990’s and was able to successfully win more than $2,000,000. After being barred from the casinos, Garcia-Pelayo appealed to the United States Supreme Court, which ruled in his favor. He is the reason casinos test their wheels so frequently- and is known as a pioneer in roulette cheat technology.
Blackjack is fairly simple to learn- get as close to 21 as possible without going over. Obtain a higher number than the dealer, and the player wins. The odds favor the house by as little as .43% to as much as 1.80%, depending upon the house rules on splitting, number of decks used, and blackjack payouts. Enter Edward Thorp, the father of card counting. Mr. Thorp developed a method of card counting, the Thorp Count, which he later went on to publish in the book, “Beat the Dealer”. The book explains his analysis of the probabilities of the game and was published in 1996. Mr. Thorp is a member of the Blackjack Hall of Fame, and his science is what paved the way for other cheats- including the infamous MIT students that would follow many of his concepts.
Craps. It’s the loud, crowded table in the middle of the action in any casino. Usually it is manned by no less than 4 dealers- making it impossible to cheat. Or does it? Just ask Dominic “The Dominator” LoRiggio. Perhaps the most prolific dice setter in history, Mr. LoRiggio developed a method of “setting the dice”. This involves starting the dice in a very specific manner, and then tossing them perfectly. The dice remain together in the air and very gently land off of the diamond wall on the craps table. If the arc of the dice, the toss, and of course, the starting position remain constant, then Mr. LoRiggio could accurately predict the numbers the dice would land on. The Dominator practiced this principle for hours upon hours over the course of years to perfect his method. It’s a craft he now passes on to others in his “Golden Touch” DVDs and classes.
We encourage all avid gamers to learn the odds of every game. If you’d like to perfect your theory before trying it out in a genuine situation, consider attending a casino party. This is a mock casino trial featuring real dealers and players without real stakes. Elite Casino Events is a Texas-based casino entertainment service that offers parties with blackjack, roulette, craps, poker and many more options. We welcome you, and your strategies any time.
In this blog, we’ll provide you with the best information on dealing, playing, and simply just having fun with all the odds working with you.
A lot of people think that counting cards has to do with the memorization of the cards but on the contrary it is not the memorization but the math behind the strategy.
Counting cards is a primary strategy for the game Blackjack. This is used for calculating cards to have the winnings in your favor.
This can be broken down into 4 simple steps:
Assign a value to every card within the deck.
Keep a “running count” of the cards that are being dealt.
Use this information to get a “true count”
Change your bets as the “true count” rises
There are different ways that you count cards such as “back counting” and “group counting.” These techniques were discovered by an American mathematician named Edward O. Thorp.
Thorp is considered the grandfather of card counting and has written literature on various betting and player strategies, for example, in 1962 he wrote a book for optimal blackjack playing called Beat The Dealer: A Winning Strategy for The Game Twenty One. This has contributed to a lot of professional players and amateurs for 2 generations.
Did You Know?
Card counting is NOT illegal in the United States under federal, state, or local laws. As long as you do not have any person assisting you with card counting and if you do not have any external card counting devices. However, casinos have a lot of rules in place to try and prevent this from happening.
You can lower the risk of a player counting cards by taking away a card at the beginning of the game, this is right after you shuffle the deck and place it into the shoe. A lot of people reference this as a “burn card.” This will lower the odds of card counting while you’re dealing and make the game fair to all parties who are participating in the game.
Remember as a dealer you are responsible for the mood and setting at your table and if you can prevent any cheating or upper hand advantage of any kind you need to do so!
Have an itch for gambling? Maybe you’re feeling nostalgic for an old Vegas trip. If you’re living in Texas, you won’t find the full experience of getting all the riches of winning off a simple game of 21 or craps.
Texas laws are very strict. Texans and any visitors are only legally able to gamble on horse races, Greyhound dog races, lottery tickets, slot machines, and scratch-off tickets.
There are ways to still have fun and there are exceptions to this rule. Entertainment companies can set up mock casino experiences- with the look and feel of Las Vegas, without the risk. Entertainers serve as “dealers” for several types of events- everything from corporate events, after-prom parties and even home casino parties. Guests can enjoy the gaming experience without truly ever wagering so much as a penny! The best one in the state of Texas is, of course, Elite Casino Events.
There is actually one casino located in the state of Texas on Native American lands.
If you love playing house games, remember never to accept any legal tender. In the state of Texas this can get you in some trouble very quickly.
Baccarat is a game that uses six to eight decks of cards with a hand dealt to the dealer and one dealt to the player. There is about a 50/50 chance of winning with this card game.
To win this game you must have received the highest hand. The number range is from 0 to 9. You can also bet on a tie which has a HUGE payout of 9 to 1. With that being said, this game gives you the best odds at the casino.
The history of baccarat derives from France, where it first appeared in the 19th century, this lead to other similar table games like Macao and Jagpi.
Minimum bets for this game can be quite high with high rollers placing huge bets on a single hand! Casinos can win or lose millions of dollars a night due to this game. Private rooms are also utilized due to the high stakes of the game.
This is the game most favored by James Bond himself! He is seen playing this during the movie Casino Royale in 1953. In the 2006 adaptation of the movie the game was replaced with Texas Hold ‘em due to the poker boom.
There are 3 different variables of baccarat the first one is commonly referred to as “Banco” which is known as the North American baccarat this is strictly a game of chance and doesn’t require any skill or strategy. There is also “Chemmy” and “Banque” variation of the game. If you have a chance to deal this game learn all three versions of this game!
Stay tuned for more tips and tricks to winning at the casino.